Frenzied screaming aside, fans can bring an unexpected energy to your project, promoting it to their peers in ways that you never imagined. They can power up your project by funding it, sharing it, showing up for it and keeping it in the conversation.
Fans have created ‘Always blow on the pie’ t-shirts, Kiri & Lou birthday cakes, and wooden kitset figures of Jacinda and Ashley’s 1pm daily briefings. Embrace them and mobilise them, just as Wellington Paranormal did with Covid Safety messages, Hunt for the Wilderpeople did with Instagram stickers, and Tākaro Tribe did with talking dolls, and you will reap the benefits.
These local productions engage fans to grow and cultivate a loyal audience and we want you to join their ranks. Find out what you can do, not just after release but during development and at all stages of production to feed the fans.
In this TALK, globally recognised speaker on fans and online communities Sacha Judd and Gemma Gracewood editor-in-chief at Letterboxd will go through some case studies to show the power of fans. They will discuss fans, merchandise, cosplay, conventions, and the delightful power of letting your audience help chart your project’s course—all the way to a sequel, a franchise, a spin-off and beyond.
Thurs 17 June 2021
6:30pm – 7:30pm – TALK
7:30 – 8:30pm – Cash bar, socialising, networking and pizza
TAPAC, 100 Motions Rd, Western Springs, Auckland
After the TALK, stay and have pizza on Script to Screen, there will be a cash bar and socialising with fellow filmmakers.
$5.75 (incl. GST) for sales via EventBrite to secure your seat.
$5 cash at the door.
Book your ticket in advance to secure your seat. When you book your ticket via Eventbrite, there’ll be an opportunity for you to guide the discussion by submitting a question ahead of time.
ABOUT THE SPEAKERS
Sacha runs the Hoku Group, a family office combining private investments, early-stage tech ventures and a non-profit foundation. She was a founder of Refactor (a series of events around diversity in technology), and Flounders’ Club (a network for early-stage company founders). She speaks at conferences and in-house events on diversity & inclusion in the tech sector, fandom and online communities, and how fans will transform the world.
This TALK is presented in association with the Aotearoa Screen Publicists Collective.
Tony Ayres is an award-winning Australian showrunner, writer and director, and is one of the founding members of internationally renowned Australian production company Matchbox Pictures, now owned by NBC Universal Studios. In 2018 Tony established his own production company Tony Ayres Productions (TAP), developing and producing feature films and television for global audiences and international marketplaces.
Tony was the showrunner on International Emmy and BAFTA nominated series, The Slap and an EP on its US remake. He co-created and was Executive Producer on multi-award winning series Glitch (3 seasons). He was also an executive producer on International Emmy nominated Wanted (3 seasons), and multi-award winning series The Devil’s Playground, Old School, Underground: The Julian Assange Story, and The Straits. He executive produced comedy series The Family Law (3 seasons), Bogan Pride and Maximum Choppage. He produced miniseries Barracuda and the multi- award winning Seven Types of Ambiguity. He directed the multi-award winning TV movie, Saved.
In children’s TV, Tony created and executive produced the International Emmy and BAFTA award winning Nowhere Boys and the telemovie based on the series, Nowhere Boys: The Book of Shadows. The series is internationally acclaimed, winning the AACTA Award for Best Children’s Television Series, two Logies, three Kidscreen Awards, a Rockie, and a Prix Jeunesse Award.
In feature films, Tony directed Cut Snake (2015), The Home Song Stories (2007) winner of 24 international and Australian awards, and Walking on Water (2002), which premiered at the Berlinale. He also EP’d feature films Ali’s Wedding and Lou.
Currently Tony is the showrunner for upcoming US Netflix series Clickbait, and co-created and EP’d the Matchbox/ABC refugee detention centre drama Stateless alongside Cate Blanchett and Elise McCredie. Stateless stars Yvonne Strahovski, Jai Courtney, Dominic West and Cate Blanchett.