AUCKLAND: a one-day seminar with award-winning Australian documentary maker and website designer Molly Reynolds.

9.30-4.30, Thursday August 27, The Hobson Room, Jubilee Building, 545 Parnell Road, Auckland

Seminar Price: $60, $40 concession*    Book now on-line or you can call us on 09 360 5400 or 027 367 8595 to make a telephone booking

Combination price: Rolf de Heer (26th August) & Molly Reynolds: $110, $75 concession*   Book now

You can attend only the panel discussion (see details below) from 3.30-4.30; $10, register & pay at the venue @ 3.15.

Seminar Overview:

9.30-12.30, Introduction to multi-platform storytelling: Using case studies and inviting participants to discuss their own work, Molly will discuss the strengths and weaknesses of different mediums – from their audience reach to their narrative structure.

1.30-3.30, Capitalising on multi-platform storytelling: Molly will look at community publishing and storytelling, distribution, marketing & advertising and the implications of multi-platform storytelling for writers.

3.30-4.30, Panel discussion: Molly Reynolds will lead a panel discussion with local multi-platform practioners, Front of the Box and Gogglebox founder and CEO Claudette Hauiti; Borderless Managing Director Qiujing Wong; and Emerging Technology, Visual Communication & Brand Strategist Laurent Antonczak.

* You are eligible for concession if you hold a paid membership to an industry organisation, are currently a student or are a senior citizen.

Full break down: Multiplatform Storytelling, Molly Reynolds

NB: Participants work can also be discussed and Q & A will be encouraged throughout.

9.30 – 12.30: Introduction to multi-platform storytelling

What are the platforms?

Cinema, TV, online, mobile, radio and print can all be a part of cross-platform.  Discussion will also be given to emerging technologies and their contribution to the landscape.

What do the different platforms offer?

Consider the strengths and weaknesses of each medium. Different perspectives for discussion include:

  • business (finance, revenue potential, copyright)
  • audiences (who they are, their expectations, experiences, marketing to audiences)
  • practical imperatives (screen size, duration, bandwidth)
  • creative (story-telling: genre, story arch, voice).

Examples of some discussion points:

  • TV offers critical mass, whereas online is able to target niche audiences
  • TV has fixed durations whereas online allows for flexible but short durations
  • in terms of story-telling, cinema must be ‘cinematic’, documentary requires introduction and context, but online can go for a ‘slice of life’.

What does it mean?

We will analysis the notion of taking one story and telling parts of it across many platforms and compare it to telling different but related stories in specific platforms.

Discussions will be augmented with examples and application of participants’ works (eg. if a participant has a story to tell – how would they use the different mediums to tell the full story and, just as importantly, why they wouldn’t use the different mediums).


  • Canoes’ projects (feature, documentary, online, training and exhibition. Molly designed the Twelve Canoes website.)
  • Girl Friday (conceived and produced for online)
  • Scorched (TV drama with strong online counterpart)
  • Spooks (TV drama with strong online counterpart)
  • analysis of any examples put forward by participants.

13.30 – 3.30: Capitalising on multi-platform storytelling


  • Copyright and associated contractual obligations when working in several platforms.
  • Creating core and supporting markets (without inadvertently cannibalising them).
  • Differentiating between commercial and non-commercial outcomes.
  • Producing for multi-platform outcomes.

Audiences and Marketing & Advertising

  • Expanding Audiences by targeting different mediums
  • Using emerging technologies such as You-Tube, My Space, Flicker, search engines.

Community Publishing and Storytelling

  • Who are the authors and how can they contribute?
  • Developing Community projects across platforms.

The Creative Process

  • Committing to a primary platform as the main vehicle for storytelling.
  • The implications for writers (for example, is multiple–ending storytelling a new form of storytelling?)

3.30 – 4.30: Panel Discussion

A one hour panel discussion with film & tv locals working with multi-platform storytelling facilitated by Molly Reynolds.

Book now or call 09 360 5400 to make a telephone booking.


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